The story began with a personal loss. Jursi Marshall’s grandmother, who raised him, died of cancer when he was 11 years old. Years later, inspired by the success and community impact of Ride for the Roses Curacao, Jursi and a multidisciplinary group of friends agreed at a local cafe to bring the concept to Bonaire.

With sponsorship from Orco Bank and promotional materials borrowed from Orco Bank Curacao, they turned the idea into Bonaire’s first Ride, Swim & Walk within approximately four months.

The first Ride, Walk & Swim took place on 17 April 2016. What started as one community event grew into a broad movement involving cyclists, walkers, runners, swimmers, sailors, survivors, families, volunteers, sponsors and healthcare organizations.

The story also includes a pause. During the COVID period, the regular event could not be held. Yet the mission continued, and in January 2023 Bonaire came together again for the sixth edition. By 2025, participation had grown to more than 1,000 people.

On Sunday, 24 January 2027, Ride for the Roses Bonaire reaches its 10th event edition: ten moments when the island chose hope, remembrance, healthy living and solidarity.